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Fractional Marketing Services

If you are a business owner and need someone to drive your marketing strategy, but don’t need a full time marketing leader, then Fractional Marketing Services might be the best fit for you. Fractional Marketing is an effective way to build a marketing team without tying up a lot of salary dollars, leaving you with more budget for execution and results.

Executive Experience Without the Full-Time Cost

As a Fractional Marketer, I work with many businesses on a part time basis, but am tasked with producing full-time results.

The Fractional Marketing Model allows flexibility as businesses have access to someone with years of marketing experience, a network of like-minded professionals who are experts in their fields (think designers, digital marketers, analytics specialists, etc.), and the know-how to get the job done. Consider me the missing puzzle piece your business has been looking for!

Hiring a Fractional Marketer provides you with the flexibility you need as a small business powered by the leadership, work ethic and experience of a 15 year industry expert.

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The beauty of a fractional marketing relationship is that it can be tailored to whatever your business needs are at the time, and then evolve as your business grows.

As your part-time Director of Marketing, I can:

  • Team Management: Provide direction & leadership to an in-house team
  • Relationship Management: Drive accountability from agency relationships and your business
  • Personnel Consulting: Advise or lead any outsourcing or hiring decisions related to your marketing growth
  • Goal Setting: Set marketing KPIs that are in line with your business and develop strategic plans to achieve them
  • Experience: Apply my 15+ years of experience in a variety of industries to create a results driven strategy
  • Implementation: Develop (and implement) content, email, social media marketing calendars to meet specific business goals
  • Collaboration: Alignment with other departments with regards to marketing initiatives, such as your sales team
  • Performance Analysis: Develop reporting and KPI tracking to ensure we’re on track
  • Flexibility: Bring a high level of marketing expertise on a flexible basis
  • Digital Marketing: I have years of experience in paid search, search engine optimization, email campaigns and social media marketing. This means that, depending on your goals, I can manage these areas for you, or facilitate an agency relationship on your behalf.

Fractional Marketing FAQs

While fractional marketing teams often serve small and medium-sized businesses that may not have the resources for full-time marketing staff, they can also be beneficial for larger enterprises to fill specific skill gaps, provide specialized expertise, or enhance their existing marketing efforts without committing to full-time hires.

If you find yourself facing any of the following scenarios, it might be time to consider bringing in a Fractional Marketer:

  1. Resource Constraints: If your business lacks the budget or workload to justify a full-time marketing team member, a Fractional Marketer can provide expertise without the commitment of a permanent hire.

  2. Specialized Expertise: When your marketing efforts require specific skills (like SEO, content strategy, or social media management) that your current team lacks, a Fractional Marketer can step in to fill those gaps.

  3. Objective Perspective: If you’re too close to your business, an external Fractional Marketer brings fresh eyes to evaluate your marketing strategies objectively, identifying areas for improvement.

  4. Scaling Challenges: During periods of growth, your existing marketing team might be stretched thin. A Fractional Marketer can help maintain consistent marketing momentum as you scale.

  5. Cost Efficiency: Fractional Marketers offer cost-effective solutions, as you’re only paying for the specific services you need, without the overhead of a full-time employee.

  6. Flexibility: The dynamic nature of marketing often requires adjusting strategies based on changing trends or business circumstances. A Fractional Marketer can adapt swiftly to these changes.

  7. Training and Mentorship: If you’re looking to enhance the skills of your current marketing team, a Fractional Marketer can serve as a mentor, offering guidance and training.

  8. Measurable Results: A Fractional Marketer’s success can be measured by the results they generate, be it increased website traffic, higher conversion rates, or improved brand awareness.

In the world of strategic marketing leadership, both Fractional Chief Marketing Officers (CMOs) and Fractional Directors of Marketing play crucial roles. However, their scopes and responsibilities vary, catering to different levels of strategic involvement within an organization.

Fractional Chief Marketing Officer (CMO):
A Fractional CMO is a high-level marketing executive who operates at the strategic forefront of an organization. Think of them as the architects of your marketing landscape. Their responsibilities encompass shaping the entire marketing strategy, aligning it with business objectives, and driving overall growth.

Fractional Director of Marketing: 
A Fractional Director of Marketing operates slightly below the C-suite level but still holds a critical leadership role. They are focused on executing the strategic plans, managing day-to-day operations, and ensuring the successful implementation of marketing campaigns.

Essentially, a Fractional CMO is focused on high-level strategy, vision, and executive leadership, while a Fractional Director of Marketing is more involved in the tactical execution of marketing plans and managing day-to-day operations. The choice between these roles depends on your business’s needs, goals, and the level of strategic direction required.

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