I began my marketing career in Houston, TX during the 2008 oil & gas crisis, and I instantly fell in love with the impact I was able to make on businesses during a tough financial time. Fast forward to today, I live in Lexington, KY with my husband, Jordan and our two Golden Retrievers, Lola and Tipsy.
I began my career specializing in Pay-Per-Click Advertising and have set up and optimized hundreds of Google & Bing Ads campaigns over the years. As I proved my success in the agency world, I moved roles and began working with businesses on Search Engine Optimization, Website Conversion Optimization and Content, and always backed up my results with in-depth analysis.
This led me to a role I held for 6 years, the Director of Marketing for one of the largest marketing agencies in the US. As a former Director of Marketing for a marketing agency, I am well-versed in all aspects of marketing, from competitive analysis to event planning to search engine marketing. During my time in this role, the company’s revenue grew by nearly 30%.
Before leaving the agency world, I cultivated an award winning 20+ person Paid Media Department where we, as a Team, delivered results to over 800+ businesses on a monthly basis.
In 2008, I bought a round-trip ticket to Houston with the goal of finding a job and place to live before my returning flight. I had 30 days. It seemed like a crazy thing to do at the time, but I listened to my gut and it turned out to be one of the best decisions I’ve ever made. I was blessed with the opportunity to learn from some of the best minds in the marketing industry for nearly 15 years and I tried my best to soak it all in.
In 2023, I had to listen to my gut again. It was time to move on. I wasn’t sure what I’d be doing next, but I knew that it was time for me to step away from the company that had become my family.
A few days into my new journey, our 7 year old Golden Retriever (Lola) was diagnosed with lymphoma. My schedule now included a 6 hour round trip to and from chemotherapy every Friday, which was not conducive to typical 40 hour/week schedule.
This is how Golden Marketing Advisors was born. I loved the idea of applying the years of leadership and marketing skills I had gained towards making a larger impact on select businesses by utilizing a fractional marketing model and offering consulting as well. All the while, maintaining the work/life balance I needed to be more present for my friends and family (and having lots of fun with Lola while we still have the chance).